JOURNALISM, MEDIA AND MASS COMMUNICATION AT THE CROSSROADS" Todays media exist in an age of challenging dichotomies: truth versus 'post-truth', facts versus 'alternative facts and news versus fake news'. If media practitioners find this evolving environment perplexing, what of their audiences? The media landscape increasingly comprises traditional and new media - and media producers range from experienced professionals who publish or broadcast their work widely, to relative novices who use the internet and social media to access niche audiences. Regulated and unregulated media compete for audiences, but what implications for trust are there to the monetisation of falsehood?